Privacy Policy

This Privacy Policy ("Policy") governs the collection, use, disclosure and protection of personal information by 444cx ("we", "us", "our") in connection with your access to and use of the website located at https://444cx.cam (the "Platform").

By creating an account, placing a wager, claiming a bonus or otherwise using the Platform, you acknowledge that you have read, understood and agree to the data practices described in this Policy. If you do not agree with our data handling practices, you must immediately cease using the Platform.

This Privacy Policy is incorporated into and forms part of our Terms & Conditions. Defined terms used in this Policy that are not defined herein shall have the meanings ascribed to them in the Terms & Conditions.

For the purposes of applicable data protection law, 444cx is the data controller responsible for the personal data collected through the Platform. Our contact details are provided in the "Contact Us" section at the end of this Policy.

As the data controller, 444cx determines the purposes and means of processing your personal data and is responsible for ensuring compliance with applicable privacy and data protection obligations.

We collect and process the following categories of personal data:

Payment method names (Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, Bank Alfalah) are listed as examples only. 444cx does not claim affiliation, endorsement or official partnership with any of these providers. The availability of any specific payment method is subject to operator discretion and applicable law.

We collect personal data from the following sources:

• Directly from you: During account registration, KYC submission, deposit and withdrawal transactions, customer support interactions and use of responsible gambling tools.
• Automatically via technology: Cookies, pixels, server logs and analytics tools capture technical and behavioural data when you interact with the Platform.
• Third-party service providers: Payment processors, identity verification services, fraud prevention vendors and game content suppliers may share relevant data with us to facilitate your use of the Platform.
• Public sources: Where legally permitted, we may verify information against public databases or official records to satisfy AML/KYC requirements.

444cx processes your personal data for the following purposes:

• Account Management: To create, maintain and administer your user account, including authentication, password resets and profile updates.
• Transaction Processing: To process deposits, withdrawals, wagers and payouts in PKR or other supported currencies.
• KYC / AML Compliance: To verify your identity, age and address in compliance with anti-money laundering (AML) and Know Your Customer (KYC) obligations imposed by applicable law and the operator's license conditions.
• Fraud Prevention & Security: To detect, prevent and investigate fraudulent activity, account abuse, collusion, multi-accounting and other conduct prohibited under the Terms & Conditions.
• Customer Support: To respond to your inquiries, complaints, technical issues and responsible gambling requests via email, live chat or other support channels.
• Responsible Gambling: To implement deposit limits, loss limits, session controls, cooling-off periods and self-exclusion requests you have activated.
• Marketing & Communications: To send you promotional offers, bonus notifications, platform updates and other marketing messages (only with your consent, where required by law; you may opt out at any time).
• Platform Improvement: To analyse usage patterns, optimise user experience, debug technical issues and develop new features or products.
• Legal Compliance: To comply with applicable laws, court orders, regulatory requests and license obligations in the jurisdiction(s) in which 444cx operates.

Where applicable, 444cx relies on the following legal bases to process your personal data:

• Performance of Contract: Processing is necessary to fulfil our obligations under the Terms & Conditions — including account setup, transaction processing and provision of gaming services.
• Legal Obligation: Processing is required to comply with applicable laws, including AML/KYC obligations, tax reporting and licensing conditions.
• Legitimate Interests: Processing serves our legitimate business interests in operating a secure, fraud-free platform, improving user experience and managing customer relationships, provided those interests are not overridden by your fundamental rights.
• Consent: Where required by law, we obtain your explicit consent before processing personal data for marketing purposes or deploying non-essential cookies.

You have the right to object to processing based on legitimate interests or withdraw consent at any time by contacting us. Withdrawal of consent does not affect the lawfulness of processing conducted prior to withdrawal.

444cx may share your personal data with the following categories of recipients:

• Service Providers: Payment processors, identity verification vendors, fraud detection systems, cloud hosting providers, customer support platforms and analytics tools. These third parties process data on our behalf and are contractually obliged to implement adequate security measures.
• Game Suppliers: Slot studios, live-dealer operators and sports-betting odds providers receive limited technical data necessary to deliver gameplay and settlement functions.
• Regulatory Authorities: Licensing bodies, law enforcement agencies and tax authorities in jurisdictions where disclosure is required or permitted by applicable law.
• Legal and Professional Advisors: Lawyers, auditors, consultants and insurers who assist 444cx in managing legal, regulatory and business risks.
• Merger or Acquisition Parties: In the event of a corporate restructuring, merger, acquisition or sale of assets, your data may be transferred to the acquiring entity, subject to the same privacy protections.

444cx implements industry-standard technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, loss or destruction. These measures include:

• Encryption: All data transmitted between your device and our servers is encrypted using TLS/SSL protocols. Stored data is encrypted at rest.
• Access Controls: Access to personal data is restricted to authorised personnel only, based on the principle of least privilege. Multi-factor authentication is required for administrative access.
• Firewalls & Intrusion Detection: Network perimeter security, intrusion detection systems and regular vulnerability scans protect against unauthorised penetration attempts.
• Regular Audits: Internal and external security audits are conducted periodically to identify and remediate potential vulnerabilities.
• Employee Training: Staff are trained in data protection principles and are bound by confidentiality obligations.

Despite these measures, no internet-based platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for notifying us immediately if you suspect unauthorised access to your account.

444cx retains personal data only as long as necessary to fulfil the purposes for which it was collected or as required by applicable law. General retention guidelines are as follows:

• Active Accounts: Personal data is retained for the duration of your active account relationship with 444cx.
• Inactive Accounts: If your account remains inactive for 12 consecutive months, we may contact you to confirm whether you wish to retain the account. After 24 months of inactivity, the account may be closed and personal data archived.
• Transaction Records: Financial transaction data and KYC documentation are retained for a minimum of 5 years following account closure to satisfy AML/CTF legal obligations.
• Marketing Data: If you opt out of marketing communications, your email address is retained on a suppression list to ensure we do not re-contact you.
• Legal Claims: Data relevant to legal proceedings, disputes or regulatory investigations is retained until the matter is conclusively resolved.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be attributed to an identifiable individual.

Subject to applicable law, you have the following rights in relation to your personal data:

• Right of Access: You may request a copy of the personal data we hold about you, together with information about how it is used and with whom it is shared.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure (Right to be Forgotten): You may request deletion of your personal data where: (a) it is no longer necessary for the purposes for which it was collected; (b) you withdraw consent; (c) you object to processing based on legitimate interests; or (d) the data was unlawfully processed. This right is subject to legal retention obligations.
• Right to Restriction of Processing: You may request that we limit how we use your data in certain circumstances, such as while we verify the accuracy of disputed data.
• Right to Data Portability: Where technically feasible, you may request that we transfer your data to another service provider in a structured, commonly used format.
• Right to Object: You may object to processing based on legitimate interests or direct marketing at any time.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at the email address provided in the "Contact Us" section. We will respond to your request within a reasonable timeframe as required by applicable law. We may request identity verification before fulfilling certain requests to prevent unauthorised disclosure of data.

444cx uses cookies and similar tracking technologies (pixels, web beacons, local storage) to improve the Platform experience, analyse usage patterns and deliver personalised content.

Types of Cookies We Use:

• Essential Cookies: Required for the Platform to function. These include session cookies that authenticate your login and maintain your account state.
• Performance Cookies: Collect anonymous information about how visitors use the Platform — pages visited, time spent, error messages encountered — to help us improve performance.
• Functionality Cookies: Remember your preferences (language, currency, layout settings) so you do not have to re-enter them on each visit.
• Marketing Cookies: Track your activity across the Platform to deliver relevant promotional offers and measure campaign effectiveness. Marketing cookies require your consent where mandated by law.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Platform. For more information on controlling cookies, visit www.allaboutcookies.org (external educational resource, not affiliated with 444cx).

The 444cx Platform is intended solely for adults aged 18 years or older, or the higher minimum age required by the operator's license jurisdiction. We do not knowingly collect personal data from individuals below the applicable minimum age.

If we become aware that personal data has been collected from an individual below the minimum age, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered an account on 444cx, please contact us immediately at the email address provided in the "Contact Us" section.

444cx operates a globally accessible platform. Personal data collected from users in Pakistan may be transferred to, stored and processed in jurisdictions outside Pakistan where 444cx or its service providers maintain data centres or processing facilities.

Where personal data is transferred to a jurisdiction that does not provide an equivalent level of data protection to that afforded in your home jurisdiction, 444cx implements appropriate safeguards such as standard contractual clauses, binding corporate rules or reliance on adequacy decisions recognised by competent authorities.

By using the Platform, you acknowledge and consent to the international transfer of your personal data as described in this Policy.

444cx reserves the right to amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations or business operations. We will publish the updated Policy on this page with a revised Effective Date.

Where changes are material — such as a significant expansion of data collection, sharing with new categories of recipients or a change in retention periods — we will endeavour to notify you via email or an on-Platform notification at least 7 days before the changes take effect.

Your continued use of the Platform following the effective date of any amendment constitutes your acceptance of the revised Policy. If you do not agree with the changes, you should discontinue use of the Platform and may request account closure and data deletion subject to our legal retention obligations.

If you have any questions, concerns or requests regarding this Privacy Policy or the processing of your personal data, please contact the 444cx data protection team:

If you are not satisfied with our response to your privacy complaint, you may have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction.